Tuesday, July 7, 2009

Kangaroos Shoes

If you grew up in the eighties you probably remember having a pair of Kangaroos shoes. I had a pink pair plus back then they featured a little Velcro pouch on the side of each shoe where you could store your secret treasure. Today the pouch remains but has been replaced with a zipper instead of Velcro. Nike says, "Just do it" but Kangaroos wants to know, "What's in your pocket?"

The Kangaroos brand began in 1979 when an avid runner named Bob Gamm decided they needed a place to store his house key as well as a small amount of money while they went out for his daily run. No glamorous or fab story here. These simple plus fun shoes may have grown from small beginnings but their popularity has lasted for 30 years. In the 1908s Kangaroos shoes began to increase in popularity as professional athletes like Walter Payton, Clyde Drexler, plus Ozzie Smith began to endorse the shoes. As sales increased, Gamm was able to reinvest a number of the money to make his walking shoes even better. they even partnered with NASA to create a shoe technology knows as Dynacoil, a patented energy method that involves an improvement in the suspension plus cushion located in the sole of the shoe. Many other shoe companies have begun using this technology in their own shoe lines.

Now Kangaroos shoes are more known for their role in fashion plus lifestyle footwear than serious performance sports. Today they are sold in over sixty countries around the world. You'll probably find Kangaroos shoes in all types of styles, forms, plus colors. Most still have pockets plus others have a larger side pouch going up the ankle that can hold a small wallet.

For a few years in the late 1908s Kangaroos disappeared from the market after their popularity diminished but reappeared in the late 1990s. During this time the shoes became popular in other countries, those in Europe. Even during these tough times Gamm remained dedicated to making Kangaroos synonymous with serious athletic footwear plus worked on developing his shoes in a testing facility located at the University of california. During this time they was able to refine his shoes for use in many different sports including basketball, tennis, track, plus American footy.

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